Ob x Lil’ Gourmets
Organic Strategy, UGC, & Influencer Campaigns
OB partnered with Lil’ Gourmets, an organic baby food brand, to expand brand awareness and drive in-store sales through strategic content creation and social management. Our work spanned creative direction, video production, influencer marketing, and UGC strategy.
We developed brand videos for investor fundraising, below-the-fold retail assets, digital ads and pitch materials for buyers — all designed to convey the brand’s mission and fridge appeal. On social, we produced organic-first content and managed multiple UGC agencies, influencer seeding initiatives, and micro creator collaborations.
Highlights
Launching the Most Valuable Parents Awards, a parent influencer campaign that led to a strategic collaboration with @dadswhotry.
Supported the brand’s national Walmart launch through coordinated influencer collaborations, UGC content, and platform-native creative.
Strengthened Lil’ Gourmets’ voice on Instagram while building authentic, lasting connections with parents.
Influencer Collabs.
@Dadswhotry x Lil’ Gourmets
28k views
@cierahudson x Lil’ Gourmets
40k views
Creator Campaigns
UGC
Partnered with a UGC agency to launch two paid content campaigns supporting Lil’ Gourmets' entry into 1,300 Walmart locations. Over 40 real parents created in-store content that highlighted product visibility, availability, and quality, generating authentic shopper trust and retail engagement.
Gifted
Seeded product to parents who were already enthusiastic users of the brand. These authentic advocates shared organic stories and reels with their followers, reinforcing Lil’ Gourmets’ position as a trusted, parent-approved option.
Micro Creators
Executed paid partnerships with niche micro-creators, prioritizing local relevance and engagement over follower count. Targeted regions were selected based on Walmart store locations to directly support geo-targeted retail conversion.
Content Creation.
Content Creation.
A Day At The Gardens
Beach Day
Finally Found a Healthy Toddler Snack
Easter Treats
When Your Toddler Won’t Leave the Park
Secret Santa
Baby Bat Signal
Brand Video #1
Road Trip
Fresh Veggies for Jimbo’s
She Doesn’t Know It Yet…
Brand Video #2
