Ob x Lil’ Gourmets

Social Strategy, UGC Mgmt & Influencer Campaigns

OB partnered with Lil’ Gourmets, an organic baby food brand, to expand brand awareness and drive in-store sales through strategic content creation and social management. Our work spanned creative direction, video production, influencer marketing, and UGC strategy.

We developed brand videos for investor fundraising, below-the-fold retail assets, digital ads and pitch materials for buyers — all designed to convey the brand’s mission and fridge appeal. On social, we produced organic-first content and managed multiple UGC agencies, influencer seeding initiatives, and micro creator collaborations.

Video Production, UGC, Social Media Strategy, Campaign Strategy, Content Creation | San Diego, Los Angeles, Melbourne, Geelong, Surf Coast

A Day at the Gardens

Beach Snacks

When Toddler Won’t Leave the Park

Road Trip Fuel

Video Production, UGC, Social Media Strategy, Campaign Strategy, Content Creation | San Diego, Los Angeles, Melbourne, Geelong, Surf Coast

Highlights

Launching the Most Valuable Parents Awards, a parent influencer campaign that led to a strategic collaboration with @dadswhotry.

Supporting the brand’s national Walmart launch through coordinated influencer collaborations, UGC content, and platform-native creative.

Strengthening Lil’ Gourmets’ voice on Instagram while building an authentic, lasting community with parents.

Influencer Collabs.

@Dadswhotry x Lil’ Gourmets

28k views

@cierahudson x Lil’ Gourmets

42k views

Creator Campaigns

Video Production, UGC, Social Media Strategy, Campaign Strategy, Content Creation | San Diego, Los Angeles, Melbourne, Geelong, Surf Coast

UGC

Partnered with a UGC agency to launch two paid content campaigns supporting Lil’ Gourmets' entry into 1,300 Walmart locations. Over 40 real parents created in-store content that highlighted product visibility, availability, and quality, generating authentic shopper trust and retail engagement.

Video Production, UGC, Social Media Strategy, Campaign Strategy, Content Creation | San Diego, Los Angeles, Melbourne, Geelong, Surf Coast

Gifted

Seeded product to parents who were already enthusiastic users of the brand. These authentic advocates shared organic stories and reels with their followers, reinforcing Lil’ Gourmets’ position as a trusted, parent-approved option.

Video Production, UGC, Social Media Strategy, Campaign Strategy, Content Creation | San Diego, Los Angeles, Melbourne, Geelong, Surf Coast

Micro Creators

Executed paid partnerships with niche micro-creators, prioritizing local relevance and engagement over follower count. Targeted regions were selected based on Walmart store locations to directly support geo-targeted retail conversion.

Content Creation.

Content Creation.

Skate Park

Finally Found a Healthy Toddler Snack

Easter Treats

Secret Santa

Baby Bat Signal

Fresh Veggies for Jimbo’s

She Doesn’t Know It Yet…

Brand Video #1

Brand Videos

Brand Video #2

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